Mail services in action

Skillfully packaged services for all customers

Generally speaking, the level of mail service in Europe is very high. For instance, up to 19 of 20 letters reach their destinations on the next day. Postal companies draw a distinction between services for business and private customers. Because business customers generate the most revenue by far, they are particularly attractive to postal companies.

Business customers are the main customers

Current estimates show that 85 percent of revenue in mail communication is generated with business customers. A particularly lucrative group in this segment is small companies that receive extra services.
The services offered by postal companies in this area cover a broad spectrum. They range from pick-up and consolidation of all outgoing shipments to stamping and the outsourcing of a company’s entire mail-room operation.
In addition, postal companies offer direct-marketing services to business customers. Direct marketing includes all market-focused activities involving direct communication and direct sales in order to conduct a personal conversation with the target groups.
Other service possibilities exist in the area of external and internal communications by companies - e.g., for electronic printing, document and correspondence management.
A characteristic feature of the business-customer market is the various demands that customers place on service providers. Some customers may want late pick-up and next-day delivery. Others, on the other hand, want their service provider to offer a creative mailing. A customer-focused company must be able to respond to these diverse requirements.

Additional services for private customers

Additional services that complement traditional mail carrying and stamp sales are offered to private customers. For instance, customers can design their own letterhead or use assistants to help compose official letters.

Field post for soldiers serving in international missions

A third, smaller area of service is the field post that is delivered to soldiers serving in international missions. Something that is an everyday part of life is the highlight of the day for soldiers serving abroad. After all, field post is frequently the only contact soldiers have with their homes. It forms a bridge between soldiers in crisis regions and their families and friends. It is important for them to know that birthday cards will reach their spouses on time at home and that Christmas cookies will reach military outposts in time for Christmas Eve.

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